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“There seems to be a lack of knowledge on the part of sellers about the rules regarding the consumer’s right to cancel a purchase,” says Matthildur Sveinsdóttir, an expert at Neytendastofa.

The Norwegian Consumer Agency has ordered five stores to make improvements to their websites within two weeks. If the stores do not comply with the recommendations of the Consumer Agency, daily fines of 20,000 ISK will be imposed on them until improvements are made. The stores in question are Ungfrúin goða, Men’s clothing store Kormáks & Skjaldar, Penninn, Skó and Húrra Reykjavík.

These actions by the Norwegian Consumer Agency are the result of a coordinated European Union inspection of the websites of stores that sell clothing, furniture or electronics. This inspection is carried out every year, but the type of shops that are inspected each time varies, as stated in Morgunblaðin today.

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